SARAH DAILEY

sarahndailey@yahoo.com
mobile: 480-250-6189

SUMMARY

Creative leader with demonstrated success in product development, user experience design, brand communication and project management. Expertise creating responsive web experiences and content strategies in-tune with market trends and business needs. Experience driving both B2B and B2C campaigns that consistently deliver profit growth and heighten customer engagement.

CORE COMPETENCIES

• Product Management
• User Experience / User Interface Design
• Responsive & Mobile Design
• Presentation & Training
• Marketing & Brand Positioning
• Product/Client Needs Analysis
• Agile Development
• Client & Vendor Relations
• Workflow Optimization
• Graphic Design & Creative Direction

SKILLS/APPLICATIONS

• Visual Design: Adobe CC – Photoshop, Illustrator, InDesign, Dreamweaver, iMovie
• Communication & Marketing: Slack, Skype, JIRA, Intercom, Zendesk, Microsoft Office 365 – Word, PowerPoint, Excel, Keynote, MailChimp, Constant Contact, Hootsuite, Hotjar, Google Analytics, Google Docs, Google Ads, YouTube Studio, GooglePlay Console, iTunes Connect
• Front End Development: HTML, CSS
• CMS: WordPress, WPML

PROFESSIONAL EXPERIENCE

Red Pearl Design Company

Phoenix, AZ
October 2008 – Current
Freelance consultant specializing in client needs analysis, user experience, content strategy, responsive website design and WordPress development.

Owner / Consultant / User Experience / Front-End Developer

• Purpose-driven focus on non-profit organizations, entrepreneurs and small companies – empowering them to understand and control their online presence to grow their brand
• Actively working with the Epilepsy Foundation and over 10 state chapters of their organization, creating unique localized websites and ongoing content development. Additional recent clients include mediaX at Stanford University and H-STAR Institute at Stanford University
• Developed passion for user-centered design of responsive web experiences, employing modern best practices to create intuitive, engaging user interaction
• Adept at managing multiple projects simultaneously with a strong focus on client and user needs, collaboration and exceeding expectations
• Leverage deep understanding of audiences and communication to create customized learning programs and lead technical training sessions for people with a wide variety of skill levels

WGE Inc.

San Diego, CA (Remote)
November 2016 – May 2019
Weedguide, a vertical search engine centered around delivering fragmented and hard to find content directly to consumers.

Chief Marketing Officer, Product Manager

• Defined product requirements and designed user experience for early stage startup from initial proof-of-concept through design, development and launch, including competitor analysis, user stories, feature prioritization and testing
• Helped secure over $2M in funding with custom investor presentations and demos
• Planned and implemented marketing strategy to grow user base through advertising, event sponsorships, content marketing and social media
• Increased user KPIs month over month in first year, peaking at over 36K users per month
• Designed all branding, online and print marketing materials including logo, trade show booth, large format signage, giveaway merchandise, promotional videos and advertising
• Designed and led the front-end development team in creating and launching apps for both Android and iPhone, continually iterating product development and features to meet the needs of our users through feedback and testing
• Co-led Agile product development with CTO, including Sprint Planning, daily Stand-ups, Reviews and Backlog Grooming

Namecheap

San Jose, CA (Remote)
September 2016 – March 2017
Industry leading technology company focused on customer experience in domain registration and hosting.

Product Manager

• Collaborated directly with development product owner to define product requirements and strategy for an enterprise-level content management system that supports the growth of infrastructure using microservices and headless CMS
• Evaluated market trends and vendor offerings to create a detailed recommendation plan for CEO and stakeholders

MediaHint

San Diego, CA (Remote)
September 2014 – March 2016
Proxy/DNS Service breaking down geographical barriers to online content world-wide with over 1 million registered users. 

Director of Customer Experience, Product Manager

• Led iterative user experience design of product, using customer feedback and measurable analytics to evaluate, improve usability and increase customer engagement
• Managed end-to-end product design of global content discovery engine including competitive analysis, wireframe, design, development, testing and product release communication to 30k+ paid premium customers
• Created leading customer satisfaction and retention by communicating directly with users daily, answering support inquiries and addressing product concerns. This unique insight helped guide ongoing strategy and human-centric product focus

Platformic, Inc.

San Diego, CA
February 2012 – December 2013
Enterprise level content management SaaS, custom web development, design and support services for multi-million-dollar companies, generating more than $45M in revenue.

Product Manager, Professional Services and Support

• Led end-to-end product development of new SaaS product, securing $500k in funding for development. This included competitive analysis, product requirements documentation, user journey wireframes, and design of two distinct product segments – the web-based software interface and the user account interface
• Managed projects with multiple enterprise level clients simultaneously from kick-off call to post-launch support, including client needs assessment, timeline coordination, website design, development and client training
• Provided ongoing support, training and feature development services for over 90 websites run by clients such as FOX Sports, Comcast Sports, Comcast Xfinity, BCA Radio and Dolphin Broadcasting; developing an extensive support portal with documentation and tutorials for a proprietary enterprise level CMS

Peak Broadcasting

Boise, Idaho
February 2010 – December 2011
New generation radio broadcaster developing breakthrough marketing, quality audio programming with a focus on advertiser solutions, and innovative media technology.

Director of Digital Management

• Managed website development, creative direction and digital promotion of 10 company brands
• Grew online unique visitors over 200% within 16 months through content strategy and enhanced user experience
• Executed high-level marketing promotions and contests utilizing video, photo voting, social media engagement, custom mini-sites and on-demand content
• Integrated client advertising into all aspects of digital promotion including mobile messaging, live streaming, daily deals, QR codes and video, growing revenue by 50%

Clear Channel Communications

Phoenix, Arizona
January 2006 – October 2008
Global media and entertainment company specializing in providing mobile and on-demand entertainment with $6B in revenue.

Senior Project Manager, Integrated Marketing

• Managed 1.3 million dollars in revenue generating programs, events and e-commerce annually
• Implemented online advertising on 8 websites including monitoring inventory, customizing sales presentations, creating ads to fit client needs, managing DoubleClick ad serving system and compiling statistics
• Designed and created print and online collateral for sales presentations, programs, events, station promotion and marketing
• Directed multi-media campaigns with radio, online and live event components, including a signature $150,000 event “Phoenix Cooks”

EDUCATION

Arizona State University – Tempe, AZ – 2000-2004
B.A. Journalism & Mass Communication, Walter Cronkite School