Business today is global and while we often analyze user experience from the standpoint of how the customer interacts with menus, buttons and login processes, it is crucial we also consider the impact of language in the user’s overall experience.

Castello delle Serre, a family-owned boutique B&B in Italy, is an intimate and inclusive experience. From the welcoming way the staff greet you when you arrive, to the glowing reviews from visitors who had the experience of a lifetime, this feeling that you – their guest – is the center of attention is key to their success.

Therefore, their online user experience needed to be just as human-centric; focused on connecting visitors to this dream destination in whatever language they communicate most comfortably in.

Incorporating research and available analytics, we launched the site using the WordPress Multilingual Plugin from WPML.org in both English and Italian – the two most common languages among hotel visitors with plans to scale the languages offered as necessary.