As a new investment and incubator firm, I worked with the team at Multi Venture Capital to create a website that reflected the excitement and potential of their acceleration program and tech investment opportunities, while also communicating the strength and leadership of their executive team and parent company.
When we began this project, the client gave me a vague overview of their company and a document containing a few bullet points of content they thought they might want on the website. I led structured discussions with team leaders to turn what could have been a dry, mundane info site into an interactive user experience with content that defines their brand story and attracts both potential investors and acceleration program participants.
This particular site relied heavily on custom post types and templates to build the backbone of the site content – for example the team profiles and portfolio companies posts. We also developed a custom lightbox experience designed to automatically pull in posts from a particular category – making sure that the client was able to easily update and add new content at any time with no development knowledge or assistance.