As a user experience designer, I think beyond how something looks and consider how it works and behaves. By thinking from a user-needs perspective, we can develop a structured experience that blends intuitive design with complex interactions.
The following examples map the user journey through initial registration, approval and login processes for the developer portal of Xfinity® services. I worked directly with the product management team at Comcast Xfinity® to understand their target audience and define a user flow that met their internal requirements while maintaining a strong brand connection and cohesive user experience.
Throughout the wireframe and design process, we focused on anticipating various complex use cases and created scenarios that gave the Xfinity® staff flexibility in handling user situations and scaling for future growth.