Email marketing is an important way of reaching customers, consumers and followers for almost any industry. Some email marketing campaigns are driven by an e-commerce goal of selling product, while others are used simply for brand awareness and communication.
As Chief Marketing Officer of Weedguide, I created and sent weekly email newsletters to our registered users, highlighting our original blog content and driving traffic to our site. We grew newsletter signups via simple on-screen pop-up on both our website and mobile apps. I tested open rates and engagement with segments of our audience using Mailchimp prior to finalizing content.
We also used email marketing to solicit user feedback about new product features, helping guide the product development process and create a platform our consumers were excited to use.
In addition to Mailchimp, I have experience using Constant Contact as well as integrating these services into various platforms such as WordPress.
View live links to these campaign archives at the following:
(Please note: Weedguide.com is no longer a live website so many links may be broken)