Marketing & Content Strategy

Email marketing is an important way of reaching customers, consumers and followers for almost any industry. Some email marketing campaigns are driven by an e-commerce goal of selling product, while others are used simply for brand awareness and communication.

As Chief Marketing Officer of Weedguide, I created and sent weekly email newsletters to our registered users, highlighting our original blog content and driving traffic to our site. We grew newsletter signups via simple on-screen pop-up on both our website and mobile apps. I tested open rates and engagement with segments of our audience using Mailchimp prior to finalizing content.

We also used email marketing to solicit user feedback about new product features, helping guide the product development process and create a platform our consumers were excited to use.

In addition to Mailchimp, I have experience using Constant Contact as well as integrating these services into various platforms such as WordPress.

View live links to these campaign archives at the following:
(Please note: Weedguide.com is no longer a live website so many links may be broken)

https://us15.campaign-archive.com/?u=9632de3a9b6e322da826d0892&id=94ee5d0cda

https://us15.campaign-archive.com/?u=9632de3a9b6e322da826d0892&id=f45541f862

https://us15.campaign-archive.com/?u=9632de3a9b6e322da826d0892&id=67b43af8a5

https://us15.campaign-archive.com/?u=9632de3a9b6e322da826d0892&id=4e317cfa86

Posted on June 9, 2020

Marketing & Content Strategy

In addition to writing for marketing materials, I have extensive experience writing for customer support guides, presentations and social media. I also write for several blogs and publications, including my own personal blog. I enjoy writing about a variety of topics, through different writing styles.

Samples of my writing are available at:

https://sarahonthetrail.com – My personal blog

https://optoutdoor.com/best-hiking-apps – Freelance writing

https://optoutdoor.com/hiking-first-aid-kit – Freelance writing

https://optoutdoor.com/5-ways-to-stay-clean-while-camping – Freelance writing

https://optoutdoor.com/gaiters-buying-guide – Freelance writing

https://optoutdoor.com/best-backpacking-cook-sets – Freelance writing

https://optoutdoor.com/preparing-your-first-backpacking-trip – Freelance writing

https://optoutdoor.com/2020-big-agnes-copper-spur-hv-ul2 – Freelance writing

https://mediahint.com/support/blog/the-7-day-binge-watching-around-the-world-plan – Previous client

https://mediahint.com/support/blog/new-mediahint-setup-videos-for-devices – Previous client

https://mediahint.com/support/blog/celebrate-thanksgiving-with-the-best-foodie-tv – Previous client

https://mediahint.com/support/blog/mediahint-helps-hola-users-switch – Previous client

Posted on June 9, 2020

Marketing & Content Strategy

JKatPhoto is run by a vibrant photographer with rave reviews from her clients. Her old website however was dark and stagnant, with almost no text and poorly built html that didn’t utilize any modern best-practices. Her talents were overshadowed by a presentation that did nothing to communicate her great qualities and it was difficult to find her via search.

I worked with Kat on a needs-analysis to identify her target audience, prioritize search terms and create a content strategy that would reach the decision making executives, large-businesses and organizations she specializes in working with.

For instance, instead of using titles like “Gallery II” and “Gallery IV”, I created a site architecture that targets specific search segments and uses rich titles like “Environmental Business Portraits” and “Corporate Event Photography.” We also added subtitles and descriptions to each gallery to foster an emotional connection and contribute to prominent search results.

In the months following the launch of JKatPhoto’s new website, site analytics showed dramatic improvement in traffic and Kat secured several large-level projects specifically because of her enriched online presence.